2023 welcomed our new sustainability initiative, Move For The Planet, with 1.2 million participants coming together to create positive change by reducing plastic waste.
Utilizing the adidas Running app, we harnessed the collective power of movement across 34 different sports, including running, cycling, playing football etc. We pledged that for every 10 minutes of active movement recorded on the app, we would donate €1 to Common Goal. With over 173 million active minutes recorded, we were proud to hit our donation target of €1.5 million, all of which went towards educating communities on sustainability through sport.
Move For The Planet provides us with the opportunity to come together to create change, and 2024 is no different. We’re continuing the momentum, this time supporting the places that allow us to play by inviting you to make one more move.